The festivities are on the way. Christmas songs are in full swing on the radio, and the faint sound of bells can be heard nearly everywhere you go. This can only mean one thing - it is the busiest time of the year for retail, and the need for unique and memorable packaging is here!
More people than ever are crafting and creating products perfect for gifting. Craft markets are oozing with food and drink produce, handmade creations, and luxury pieces. Supermarkets are now stocking festive branded liquors and goodies, and other retailers are gearing up for a bumper sales season. With the market so saturated with wonderful products, now more than ever is the time to invest in packaging that goes above and beyond to sell your product, business, and brand personality.
What is Foiling?
Foiling is an embellishment technique that adds metallic foil to create shiny, eye-catching designs on various surfaces. At Flexi Labels, we use a digital foil machine to apply a varnish to the label surface where the foil is required. Metallic-coloured foil is then applied on top to complete the desired look. Foiling adds a luxurious finish that traditional printing methods can't achieve.
12 Reasons to opt for Foiled Labels this Christmas;
Shimmering, metallic pops of colour are all ways to describe foiling and how it captures the essence of Christmas. Without breaking the bank, embellishing with foil can only upgrade your labels and help your products stand out from the crowd, but what other benefits are there to foiling labels
High-End Aesthetic Appeal
Especially at Christmas, people will flock to shiny things like magpies - or Gollum from Lord of the Rings. Make your products look and feel "precious" to your potential customer base and draw in the crowds. Foil labels create a strong first impression. Studies show that consumers are more likely to perceive products with premium packaging as being of higher quality, boosting sales and customer satisfaction.
Customisation and Flexibility
We digitally foil at Flexi Labels. Submit the artwork to the design team, along with a mock-up of the placement for foil, and we can produce foiled labels for you following your supplied digital file. All designs are fully proofed before manufacture to ensure all your final designs have no spelling errors and are as you expect them to be.
Low Setup Costs
Unlike traditional foiling, digital foiling does not require a special tool to produce the embellishment. By using carefully placed varnish and a technical cold foil machine, your labels can be transformed without breaking the bank.
Small Minimum Order Requirement
As our foiling method is digital, the setup of jobs is quicker and minimal waste. Our minimum order requirement is less than 100 sheets/ 10 meters of label material, suitable for small businesses or short runs needing special Christmas Foil Labels.
Quick Turnaround
Foiling labels digitally removes the need for highly technical setups and the need to wait for specialist tooling to arrive. Order labels on the same lead times as standard printed products, boosting your product's appearance without compromising on the service you will receive from Flexi Labels.
Durability
Foiling is hardwearing and very resistant to fading and scratches. Foil embellishment is also timeless, meaning it will stand the test of time as new design trends come into fashion.
Endless Applications
The great thing about foiling is that it is suitable for label designs in practically any industry. Typically, foil embellishment is found on premium drink bottles and food packaging, but why stop there? Some other applications include gifts, which can be wrapped with a personalised foil label, or add a festive-themed label to pre-printed business stationery to add a bit of sparkle in the lead-up to Christmas.
Eco-Friendly Option
Compared to traditional foiling methods, there is no need for specialised tooling or plates for each design iteration. This reduces the job's environmental footprint and the number of unique consumables required to complete a single job.
Vibrant Colours On Offer
Gold, being very popular at Christmas, is an available foil colour, alongside Silver, Red, Copper, Blue and Holographic. You can select only one foil per product, but how the foil is used on each product can be unique to your preference. Discuss your ideal label with our design team if you want to know more.
Technical and Precise
Digital Foiling opens up more opportunities to embellish intricate and highly detailed designs that might not be achievable with traditional foil stamping. While there are some sizing limitations to ensure the foil finish looks its best, the only other limit is down to your imagination.
Versatile Finishing Options
Combined with other Spot UV enhancements to create a tactile and vibrant design or as final touches on top of a laminate to pick out the smallest of details, digital foil can be used across most materials available and in partnership with other special embellishments if required. For assistance with ordering more than one special finish, please contact our team for the best advice on setting up an order.
Attention To Detail
When foiling has been applied to labels deliberately to enhance the look and feel of a label, it conveys to the customer an idea of who you are as a brand. Putting in the work to improve the finer details makes a non-verbal statement directly to the consumer looking at your label, indicating that your brand cares about its products and holds attention to detail in high regard. A strong impression such as this will also encourage positive thoughts about the service the customer may receive should they choose to shop with your business.
How to Get Started with Christmas Foil Labels
Got you convinced? Ready to create your own stunning Christmas foil labels? Here's how you can start:
Choose Your Design
Think about the message you want to convey. Do you want something classic like a gold foil monogram, or are you looking for a more whimsical, colourful design?
Select the Right Foil
Flexi Labels offers a wide range of foil colours. Gold and silver are classic choices, but don’t shy away from experimenting with other colours, like red or green, for a more festive feel.
Custom Shape and Size
You might need a specific label size or shape depending on your product. Flexi Labels can create custom labels on sheets and rolls to fit your needs perfectly.
Request a Quote
Once you have your design and foil selection, head over to our custom quote request page to get an estimate for your order. Although all our pricing for standard-sized products is available through our product pages, our team are happy to help you with any queries you may have before committing to an order.
Approve your Proof
We send a digital proof with every order requiring customised printing or embellishments. As we manufacture to order, it is important to make sure you are happy with the labels before sending them to production. Please note the lead time for orders begins once the proofs have been approved.
Apply with Care
When your labels arrive, apply them smoothly and evenly. The key to a professional look is in the application—avoid wrinkles and bubbles for a flawless finish.
Christmas is the perfect time to add sparkle to your products and gifts. Capture the essence of tinsel within your product labels without steering too far from your integral label designs, and embellish your labels with us today.
Now is your time to shine; add some sparkle to your designs with Flexi Labels today. Get in touch with us today for a free quote or assistance getting started.
