Hands up, who loves stickers? Yep, us too. Stickers appeal to the child in us all, making them a fun and charming addition to products and packaging. Not only that, but they can be an extremely useful tool to help you showcase your brand ethos and values to customers in creative and engaging ways. Oh, and they’re budget-friendly. Custom stickers bring so much to the table - it’s no wonder why businesses large and small continue using them to promote their brand.
If you need a little inspiration and want to better utilise the power of stickers and labels to propel your business to new heights, you’ve come to the right place. In this blog, we’re going to run through five exciting ways to use stickers for your business branding. From product labelling to seals, freebies and more, read on to get the inspiration you‘re looking for.
1. Create Stand-Out Product Labels
Packaging matters. If you sell your products on the high street, the way you label them can have a tremendous impact on sales - we all know that. But even if you sell exclusively online, designing attractive and distinctive labels can help you secure repeat customers.
Instead of shipping your products in a plain cardboard box, add a branded label to give your customers a more memorable unboxing experience. First impressions count for a lot, and a colourful, labelled box will impress your customers a whole lot more than a plain one. It might sound like a small detail, but the unboxing experience can help you win repeat business, helping you stay one step ahead of the competition.
2. Use Stickers To Seal Packaging
All kinds of different products come boxed or wrapped, and every box or wrapper needs some kind of seal. Instead of opting for plain packing tape, why not use a branded sticker? Your customers will immediately feel like they’re unboxing something special, enhancing their shopping experience and making it more memorable.
Plus, a sticker seal is a great way to communicate your brand ethos and personality. If you’re aiming to create a fun, playful brand, your sticker seal can reflect this. The same goes for high-end luxury brands. No matter which category your business falls into, a sticker seal can help reinforce your brand personality and set it apart from the rest.
3. Create Merchandise
If you want to grow your brand and spread its presence far and wide, stickers are the perfect solution. How you distribute them is up to you; you could give them away as freebies at events or within your packaging, or you could sell them on your online store.
Whichever option you choose, you’ll be helping to win new customers. The more your stickers get noticed, the more people will start talking about your brand. You know what that means: more sales! Stickers are a fun and cost-effective way to advertise your company, foster brand loyalty and build a strong customer base.
4. Use Them On Signage
Stickers have all kinds of different uses. They don’t all have to be small enough to fit on a phone case or the back of a laptop - they can be used to create engaging signage for your shop front, trade show stand, company vehicles and more. Not only are they affordable, stickers are incredibly versatile; with so many different types of vinyl available and unlimited design flexibility, the possibilities really are endless.
5. Add QR Codes To Your Stickers
Knowing what to include on your packaging is tough. With a limited amount of space available, you’re always going to have to sacrifice something - rarely is there enough room to include the full backstory of your brand, for instance.
QR code stickers are the ideal solution. Websites aren’t subject to the same space limitations as packaging, so linking to your website is the best way to add additional context and detail to your product packaging.
If your customers are curious to learn more about the product or the brand behind it, all they need to do is whip out their smartphone camera and scan the QR code. No more typing in cumbersome URLs or trawling Google for answers - a QR code will immediately transport them to the right place.
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Want to get started and create branded stickers of your own? We make it easy to do exactly that here at Flexi Labels.
With more than 40 years of experience across our team and more than 20,000 customers across the UK and Europe, when it comes to stickers, we’ve seen and done it all. Our dedicated design team can work with you to bring your vision to life, or you can take advantage of our free templates and carry out the design work yourself - the choice is yours!
If it is inspiration you are seeking, take a look at our Customer Spotlights. A selection of our wonderful customers that have consistently brought their labelling A-game when expanding their product range, improving their brand visibility or fostering new ways of communicating with their customers through their products and packaging.
Shopping with us couldn’t be any easier. With a vast range of different sticker sizes and material types available to choose from, we’ve got all your needs covered. To get started, contact us today.
